Getting found, the Buildt way.
Practical, no-fluff guides on getting your business found on Google and AI, building a site that actually works, and the Webflow and search details most people miss. Written by me, from real work.
No-fluff, practical writing on getting found online and building a site that actually works. Grouped into series below.
Get found on Google and AI. The core series for local businesses.
How to get your local business found on Google in 2026
The practical checklist for showing up on Google as a local business: Google Business Profile, a real website, local schema, reviews, and consistent details.
Read the guide → The Get Found PlaybookThe 5 website mistakes costing local businesses customers
The website mistakes I see local businesses make over and over, from no clear next step to being invisible to Google and AI, and exactly how to fix each one.
Read the guide → The Get Found PlaybookHow to show up when customers ask ChatGPT for a recommendation
More people ask AI than scroll search results now. Here's how to become one of the businesses ChatGPT, Perplexity and Google's AI Overviews actually name.
Read the guide → The Get Found PlaybookHow to rank in the Google Maps 3-pack for your local business
The map pack, those three businesses at the top of local search, is where local customers actually click. Here's what decides who lands there, and how to get in.
Read the guide → The Get Found PlaybookWhat is a Google Business Profile, and why it matters more than your website
For a local business, your Google Business Profile is often the first thing a customer sees, and sometimes the only thing. Here's what it is and how to make it work.
Read the guide → The Get Found PlaybookHow to get more Google reviews (without being annoying)
Reviews rank you higher and win the customers who are deciding between you and someone else. Here's how to get a steady stream of them without nagging anyone.
Read the guide → The Get Found PlaybookWhy your name, address and phone need to match everywhere online
It sounds trivial, but inconsistent business details across the web quietly hold back your local ranking. Here's what NAP consistency is and how to fix it.
Read the guide → The Get Found PlaybookWhat is local business schema, and why your site probably needs it
Schema is code that describes your business as data a search engine or AI can trust. Most local sites don't have it. Here's what it is and why that's a missed win.
Read the guide → The Get Found PlaybookHow to show up in AI search: ChatGPT, Perplexity and AI Overviews
People increasingly ask an AI instead of scrolling search results. Here's how to become one of the businesses ChatGPT, Perplexity and Google's AI Overviews actually name.
Read the guide → The Get Found PlaybookWhat is llms.txt, and should your business have one?
llms.txt is a simple file that helps AI tools understand your site. It's new, most businesses don't have one, and that's exactly why it's worth adding now.
Read the guide → The Get Found PlaybookDo you need a website if you have Instagram?
Plenty of local businesses run on Instagram or Facebook alone. Here's the honest case for still having your own website, and what social can't do for you.
Read the guide →Straight talk on Webflow: comparisons, and how it all works.
Webflow vs Wix: which is right for your business?
Wix is easier to start with, Webflow gives you more control and cleaner results. Here's an honest comparison to help you pick the right one for your business.
Read the guide → Webflow, explainedWebflow vs Shopify: which should you build on?
If you sell products, Shopify is built for that. If content and design lead and sales are lighter, Webflow may fit better. Here's how to choose between them.
Read the guide → Webflow, explainedIs Webflow worth it in 2026?
Webflow costs more than a basic builder. Here's an honest look at when that extra cost pays off, and when a cheaper tool is genuinely the smarter call.
Read the guide → Webflow, explainedHow to edit your Webflow site without breaking it
Webflow's Editor lets you update text, images and blog posts safely, without touching the design. Here's how to make everyday changes with confidence.
Read the guide → Webflow, explainedWebflow CMS explained: what it is and when you need it
A CMS lets you publish blog posts, projects or listings yourself without touching the design. Here's what Webflow's CMS does and whether your site needs one.
Read the guide → Webflow, explainedHow fast should your website load, and how to fix a slow one
A slow site loses customers before they see it, especially on phones. Here's the speed you should aim for, why it matters, and the usual causes of a slow site.
Read the guide → Webflow, explainedCustom-built vs template website: what's the real difference?
Templates are cheap and fast but come with trade-offs. Custom builds cost more and fit you exactly. Here's the honest difference and when each one makes sense.
Read the guide → Webflow, explainedThe Webflow SEO checklist I use on every build
Webflow is strong for SEO out of the box, but only if you set it up right. Here's the practical on-page checklist I run through on every site I build.
Read the guide → Webflow, explainedThinking of moving to Webflow? Here's how a migration works
Moving from WordPress, Wix or Squarespace to Webflow sounds scary, but done right you keep your content, your rankings and your sanity. Here's the process.
Read the guide →Practical advice for any small business website.
What makes a website actually convert visitors into customers
A pretty site that no one acts on is just decoration. Here's what actually turns visitors into customers: clarity, one clear action, trust, and speed.
Read the guide → Small business webHow much should a small business website cost?
Website prices range wildly, which makes it hard to know what's fair. Here's an honest breakdown of what drives the cost and what a small business should expect to pay.
Read the guide → Small business webDoes my small business still need a website in 2026?
With social media and marketplaces everywhere, some owners wonder if a website still matters. Short answer: yes, and here's the honest why.
Read the guide → Small business web7 homepage mistakes that lose you customers
Your homepage has seconds to make its case. Here are seven common mistakes that quietly send visitors away, and how to fix each one.
Read the guide → Small business webHow to write website copy that actually sells (without sounding salesy)
Good website copy is clear, human, and about the customer. Here's how to write words that sell without the cringe, even if you're not a writer.
Read the guide → Small business webOne-page vs multi-page website: which does your business need?
A single scrolling page or a full multi-page site? It depends on how much you offer and whether you want to rank. Here's how to choose the right one.
Read the guide → Small business webDo you need a rebrand or just a redesign?
They sound similar but they're different jobs at different costs. Here's the difference between a rebrand and a redesign, and how to tell which one you actually need.
Read the guide → Small business webWhy your website photos matter more than you think
Photos are the first thing people judge and the fastest way to build or lose trust. Here's why real images beat stock, and how to get good ones cheaply.
Read the guide →Pricing, process, ownership, and how I actually work.
How to choose a web designer (and the red flags to avoid)
Hiring the wrong web designer is expensive and stressful. Here's what to look for, the questions to ask, and the red flags that should make you walk away.
Read the guide → Working with BuildtWhy I quote fixed prices, not hourly
Hourly billing punishes you for my speed and leaves your budget open-ended. Here's why I quote one fixed price up front, and what that means for you.
Read the guide → Working with BuildtWhat you actually own after your website launches
Some web setups quietly trap you: you can't leave without losing your site. Here's what you should own after launch, and why no lock-in matters.
Read the guide → Working with BuildtFreelancer vs agency for your website: which is better?
An agency has more people; a good freelancer gives you direct access and lower overhead. Here's an honest comparison to help you pick for your project.
Read the guide → Working with BuildtHow long does it really take to build a website?
Most sites take one to three weeks, but the real variable isn't the building, it's how fast content and feedback come back. Here's the honest timeline.
Read the guide →