Thinking of moving to Webflow? Here's how a migration works

Moving your site from WordPress, Wix or Squarespace to Webflow sounds daunting, people worry they'll lose their content, their Google rankings, or both. Done properly, you lose neither. Here's how a migration actually works so you know what you're signing up for.

First, is it worth moving?

Migrating makes sense when your current platform is holding you back: it's slow, hard to update, looks dated, or you've hit its limits. If your current site is fine, don't move for the sake of it. But if you're constantly fighting it, a clean rebuild in Webflow often pays for itself in time and results.

Your content comes with you

A migration isn't starting from zero. Your text, images, blog posts and pages carry over, rebuilt into the new design. For a blog or lots of content, that can be brought across into Webflow's CMS in bulk rather than one page at a time. You keep what you've built.

Protecting your rankings

This is the part people rightly worry about. The key is redirects: every old URL gets pointed to its new equivalent, so the ranking strength you've earned carries over instead of dropping into dead links. Get the redirects right and Google barely notices the switch. Skip them and you can lose traffic, which is why it's not a corner to cut.

The rebuild itself

Rather than copying your old site flaw for flaw, a migration is a chance to fix what wasn't working, faster, cleaner, better structured, properly set up for SEO. You come out the other side with a better site, not just the same one on a new platform.

Going live safely

The new site gets built and reviewed before anything changes, so your live site stays up the whole time. When it's ready, we switch over, point the domain, put the redirects live, and check everything. Handled well, the downtime is effectively nil.

How I handle it

I take care of the whole thing, content, rebuild, redirects, launch, so you don't have to project-manage it or worry about the technical bits. If you're thinking about moving, send me your current site and I'll tell you honestly whether it's worth it and what it'd take.