Do you need a rebrand or just a redesign?
People use "rebrand" and "redesign" like they mean the same thing, but they're different jobs at different costs. Doing the wrong one wastes money, either not fixing the real problem, or blowing up something that was working. Here's how to tell them apart.
What a redesign is
A redesign updates how your website looks and works, while keeping your existing brand: same logo, same colours, same name and identity. You're modernising the site, making it faster, cleaner, easier to use, better at converting, without changing who you are. It's a fresh coat and a better layout, not a new identity.
What a rebrand is
A rebrand goes deeper, into your actual identity: your name, logo, colours, voice, positioning, how the business presents itself everywhere, not just the website. It's a bigger, more strategic project, and the website is just one place the new brand shows up. Rebrands ripple across everything.
When you just need a redesign
If your brand still feels right, people recognise it, you're happy with the name and logo, but your website is dated, slow, or not bringing in customers, that's a redesign. The identity's fine; the site just needs to catch up. This is the more common need, and the cheaper one.
When it's actually a rebrand
If the business itself has changed, new direction, new audience, new offer, or the brand feels wrong, embarrassing, or like it belongs to a company you've outgrown, no amount of website polish fixes that. That's a rebrand. The problem is the identity, not the pixels.
The honest trap
A full rebrand is exciting and expensive, and it's tempting to reach for it when a redesign would do. If your brand's working and only the site is tired, don't pay to reinvent your whole identity, just fix the site. Match the fix to the actual problem.
How I help
Most of what I do is redesigns, taking a brand that's fine and building it a site that finally does it justice. If the brand itself needs rethinking, I'll tell you honestly and point you to the right kind of help. Not sure which you need? Show me what you've got and I'll give you a straight read.