Skinhug
A warm, bilingual Webflow storefront for a clean, plant-based baby and family skincare brand from Chiang Mai, built to make a single hero product feel established and easy to order.
Skinhug is a clean, plant-based skincare brand for babies, moms, and the whole family, small-batch from Chiang Mai. The challenge with a single hero product is trust: the site has to make a new brand feel credible and safe enough to put on a newborn.
It also had to sell the way Thai customers actually buy, straight to LINE and the marketplaces, and work fluently in both Thai and English.
- Designed a warm, clean brand storefront around one hero product
- Built it custom in Webflow, fully bilingual in English and Thai
- Wired up ordering via LINE and the marketplaces customers use
- Built out ingredients, how-to-use, about and FAQ pages that build trust
- Led with safety cues: Thai FDA notified, ISO 22716, fragrance-free
- Made it fast and responsive, and set up SEO and schema to get found
Skinhug launched with a storefront that feels calm, credible, and genuinely nice to hold, exactly what a skin-contact product needs. One hero product reads as an established brand, ordering is a tap away, and the whole thing works in two languages without feeling bolted on.