5 mins
A lot of contractors assume they need a big website to look professional.
In reality, most contractor websites work better when they're simple. The goal isn't to impress people with the number of pages—it's to help the right visitors understand what you do and feel confident calling you.
Here's what you actually need, and what you can safely skip.
The essential pages (3–5 pages)
For most contractors, a website with 3 to 5 core pages is more than enough. Beyond that, you're usually just adding noise.
1. Homepage
Your homepage has one main job: help visitors quickly decide whether you're worth contacting.
What it should include:
Clear headline that explains what you do and who you serve. Photos of completed projects. A few testimonials or reviews. Your phone number somewhere obvious. Simple CTA like "Get a Quote" or "Call Now."
You don't need long paragraphs. Clear information and proof of work matter more.
2. Services page
Homeowners want to know if you do the type of work they need. Vague descriptions don't help them decide.
What it should include:
Clear list of services you offer, with short explanations of what each involves. If you want to target specific search terms later, you can expand into individual service pages, but it's not required at the start.
Clarity beats clever wording here.
3. Portfolio or projects page
This is where trust really starts to form. Seeing your work helps homeowners picture the result they're looking for.
What it should include:
Six to twelve recent projects with good photos, short descriptions, locations if relevant. Before-and-afters are great when they make sense.
You don't need to overthink this. Showing real work is often the strongest part of a contractor website.
4. About page (optional but recommended)
People like knowing who they're hiring. A simple about page makes your business feel more human and established.
What it should include:
Short story about who you are, how long you've been in business, what you focus on, and a photo of you or your team. Two or three paragraphs is plenty.
5. Contact page (optional)
Some contractors include contact details throughout the site and skip a dedicated contact page. That's fine. If you do add one, keep it simple.
What it should include:
Phone number, contact form if you want one, service area, business hours if relevant.
Pages you often don't need
Not every page adds value. In many cases, fewer pages lead to better results.
Blog:
Only useful if you're actively doing SEO and publishing content consistently. If not, it's just extra maintenance.
Testimonials page:
Testimonials work best when they're placed on your homepage and service pages. A separate page is optional if you have tons of reviews.
FAQs page:
Helpful only if you're repeatedly answering the same questions. Otherwise, a short section on the homepage usually does the job.
Team page:
If you're a small operation, this can usually live on the about page instead.
The simple setups that work best
The 3-page minimum:
Homepage, Services, Portfolio.
This is enough for many contractors to start winning projects.
The 5-page standard:
Homepage, Services, Portfolio, About, Contact.
This gives homeowners everything they need to feel confident reaching out.
The takeaway
You don't need a large website to look professional. You need a clear one.
A small site that shows your work, builds trust, and makes it easy to contact you will almost always outperform a large site filled with outdated or unnecessary pages.
If you're unsure whether your current site has too much or not enough, we're happy to review it. Book a free website review and we'll walk you through what actually matters for your business.
